Heartland Health and K-JO 105.5 have teamed up again this year for an event that is not only about losing weight, but also improving your health.
Pound Plunge began as a community partnership between Heartland Health and K-JO 105.5. The two came together to develop a fun event that would bring the community together and promote healthy lifestyles.
This 12-week weight-loss competition challenges teams of four to adopt a healthy lifestyle and shrink their waistlines in the process. Teams register online, attend a Kick-Off event, weekly weigh-ins and Fitness sessions while competing for great prizes. In the first year, we saw 1,200 people take the plunge and participation has increased to include 1,500+ in the years following. To date, Pound Plunge participants have lost more than 42,000 pounds!
"We wanted to bring a fun and competitive challenge to the community to get people thinking about lifestyles and habits," explains Kim McManus, Heartland's Wellness Connections. "This is a jumping off point for people to realize that adopting a healthy lifestyle is a community effort and how much we need the support of our family and friends when making these changes to our lives. It also shows us that improving our own health helps our community as a whole and helps control health-care costs. We are very fortunate to have a close-knit community like St. Joe where we can celebrate our successes together."
"K-JO is excited to once again bring our listeners the Pound Plunge," says Gregg Lynn, Program Director of K-JO 105.5. "Let the competition push you to new limits! Have some fun, learn about yourself and your fitness and take the first steps toward a healthier lifestyle. By Spring you'll be living life in a whole new exciting way! Good luck!"
We hope you will take this experience and learn to "live the plunge" beyond this event. It's about changing habits and learning new methods that will help you work toward changing your lifestyle and eventually your quality of life. Your participation is important to building a healthier St. Joe.
You have our support and cheers as you Take the Plunge!
Your 12-Week Nutrition and Fitness Journal